LATEST NEWS
[ Featured Articles & Media ]
Bud Light’s Packaging Fail Offers Teachable Moments
A polarizing packaging design was the start of a bumpy, costly ride for Anheuser-Busch InBev. Here’s what packaging designers should do to prevent, or recover from, a failure.
Packaging Digest | March 2024
Read More
Coffee's Still Hot in America, Especially When It’s Cold
Unpacking coffee trends reveals today’s types growing in popularity, preferred packaging materials, and trendy designs.
Packaging Digest | February 2024
Read More
50 Years in the Making: How Air Fryers Are Revolutionizing the Kitchen
Food companies are adding cooking directions and front-of-pack icons to packages, tapping into the consumer popularity of this convenient tabletop appliance.
Packaging Digest | November 2023
Read More
A Reality Check on the Future of AI and Machine Learning for Packaging
We see six ways artificial intelligence and machine learning can help you improve your supply chain. But four obstacles stand in the way.
Packaging Digest | August 2023
Read More
Packaging Trends in Quick-Service Restaurants
Nearly 225 million Americans are projected to use disposable foodservice packaging in 2023. Juggernauts like McDonald’s, Wendy’s, and Burger King (pictured) are all making strides forward to make sustainability more attainable
QSR | August 2023
Read More
Can Robots Help Solve the Supply Chain Disruptions?
A look at how far we’ve come with autonomous robots in manufacturing and the role they can play in the supply chain of the future
Packaging Digest | August 2023
Read More
ABOUT US
[ Meet the Crew ]
FORCEpkg is a design and branding agency that combines real collaboration and real mobility. Built on a results-oriented philosophy, the FORCE crew delivers designs that impact the decisions consumers make at retail. Everything we do is supported by our "Relationships First" Model...
We know how to listen, we ask better questions, and we know how to have fun. We enjoy our work and so should you!
The FORCE crew has strategic and tactical design experience across numerous categories, including automotive, breakfast cereal, cheese, confectionery, fresh produce, frozen food, hardware, household cleaning, housewares, ice cream, nutritional supplements, meat, outdoor, OTC and snacks.
Over the past 16 years, the members of the FORCE crew have 50+ package design awards to their credit.
TOM NEWMASTER
Partner, Relationship Builder
Design, art direction, strategic guidance, client relationship... Whatever is needed to get the job done
Honored with over 45 design awards; Berks County Shining Star 2012, Project 2020 Finalist 2011 & 2010, Flexo Magazine Author’s Excellence Award 2006, and #16 in Fast Company Fast 50 2005.
BRIAN HARPER
Partner, Art Direction
Award-winning art direction... He makes good designers great
Brian has 25+ years of experience in CPG branding and package design. From 1999 to 2017 he was an Art Director at WFM. Brian was freelancing and then joined FORCEpkg as Partner. His CPG experience and ability to “make good designs/designers great” is an extremely valuable asset for this new disruptive design agency concept.
CHRIS FAHRINGER VP, Director of Accounts
Account Services Extraordinaire
The best in the biz... Strategic design thinker, tactical support, and relationship builder.
MELISSA NEWMASTER
Research Manager, AP & AR
Internet Research & AP/AR
The best online researcher in North America... If it’s out there, she’ll find it! And she pays the bills.
STEPHANIE BENNETT
Senior Designer
Creativity & Craft Beer Enthusiast
Punctual, inspiring and always on-point with creative visions for clients.
MARANDA BRESSI
Designer
New perspectives that generate creative solutions for today’s branding needs
Awarded 2017 GDUSA Packaging Design Award and 2nd Place in 2017 ICMAD Young Designers Award Competition. Graduate of Pennsylvania College of Art & Design (PCA&D) class of 2017.
LISA DEANGELO Designer
Diverse knowledge and skillset in print & web
Field experience in packaging, advertising and web design for nonprofits & small businesses. Graduate of Pennsylvania College of Art & Design (PCA&D) class of 2013.
SERVICES
[ Put Your Project In Motion ]
Packaging & Brand Development
Design, implementation, finalization, packaging samples & comps
On-Site Project Management & Support
Coordination, tactical and strategic partnership
MobileUnit
On-call in-house design and partnership
Start-Up & Challenger Brand Base
GS1 set-up, UPC code creation, Nutrition Facts formatting, FDA and USDA compliance review
FORCE SWAG
[ May The Swag Be With You. Always. ]
FORCE Christmas Cookies & Ornaments
Enjoy three custom-decorated sugar cookies and two 3D-printed ornaments to hang on your tree! *Very limited quantity available*
FORCE Hats
Show off your FORCE fashion sense with one of our adjustable hats, available in dark or light. Contact us for pricing!
FORCE Phone Holder
Use this nifty, foldable paper stand to prop up your mobile device!
FORCE 3 Step Design Kit
This 3 Step Design Kit includes a mini-brochure and 4 FORCE coasters.
CONTACT US
[ Otherwise, What's The Point? ]